2030 Purpose: Good business and a better future


2030 Purpose: Good business and a better future

Connecting sustainable development with enduring commercial success

The Sustainable Development Goals provide a comprehensive framework for the world to work together to create a better future to 2030. Businesses can make a huge impact towards the achievement of the Sustainable Development Goals and the good news is that this isn't just good for humanity, it's good for business.

It is increasingly evident that enduring commercial success is linked to a commitment to sustainable development. To fully benefit from this association, businesses need to encapsulate it in a clear purpose. That purpose should be compatible with the Sustainable Development Goals and needs to shape the way the business is both designed and run. We call this 2030 Purpose.

Whilst many big businesses communicate a clear purpose, only a quarter link this purpose to sustainable development. And of those that do, fewer still appear to truly live that purpose.

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