Global Mobile Consumer Survey
Southeast Asia edition
Welcome to the fourth edition of the Southeast Asia Mobile Consumer Survey.
This survey is a multi-country study of mobile phone users around the world, comprising 53,000 respondents across 31 countries and five continents. Data cited in this edition are based on a survey conducted from June to August 2016 covering 5,000 consumers aged 16-44 across five countries in the region: Indonesia, Malaysia, Philippines, Singapore and Thailand.
In this publication, we present a brief snapshot of some of the insights that the survey has revealed about the consumption of mobile devices and services in Southeast Asia around four key themes: Digital and Over-The-Top; Customer experience; Devices and Internet of Things; and Network quality.