Insights

Deloitte Digital and Snap Inc. Report Reveals the Rich, Untapped Future of Augmented Reality for Customer Experience

UAE and KSA take part in the Global AR initiative.

With 74% of global consumers expecting augmented reality (AR) to be even more important in their lives in the next five years, AR has the power to redefine a brand’s digital customer experience and mobile engagement

Deloitte Digital and Snap Inc. have conducted one of the largest and most comprehensive global “Consumer Augmented Reality” reports to further understand the potential of this technology, the findings of which affirm AR’s role as the next frontier of mobile and digital engagement and identify how AR can help brands elevate their customer experience.

UAE Key Takeaways
  • AR adoption is tracking with the mobile usage boom - by 2025, 65% of the Gen Z and Millennial population in the UAE will be frequent AR users.
  • 73% of people successfully identify AR when they see it, but when talking about it, they have a hard time defining or describing what it is.
  • 63% of Snapchatters in the UAE and across generations use AR to have fun; the majority are discovering AR through social / communications apps.
  • AR is generally seen as a “toy”, but 78% of people expect and desire to use it as a
    practical “tool” in their everyday lives.
  • Interacting with products that have AR experiences leads to a 94% higher conversion rate.

UAE Report_Snap Consumer AR (ctfassets.net)

 

KSA Key Takeaways    
  • AR adoption is tracking with the mobile usage boom - by 2025, nearly 60% of the Gen Z and Millennial population in Saudi Arabia will be frequent AR users.
  • 78% of people successfully identify AR when they see it, but when talking about it, they have a hard time defining or describing what it is.      
  • 56% of Snapchatters in Saudi Arabia and across generations use AR to have fun; the majority are discovering AR through social / communications apps.
  • AR is generally seen as a “toy”, but 81% of people expect and desire to use it as a practical “tool” in their everyday lives.
  • Interacting with products that have AR experiences leads to a 94% higher conversion rate.

Saudi Arabia Report_Snap Consumer AR (ctfassets.net)

Global press release
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