An organization's culture is a complex, highly valuable asset, difficult to replicate and a powerful competitive advantage when aligned with corporate strategy. Culture is “the way we do things around here” and becomes visible in the choices people make, how they interact with one another and how they deliver against their objectives. Culture can be transformed through an understanding of the current and desired future state, and by activating various organizational levers, such as changes in management processes, learning, recruitment, and leader behaviors, to steer the culture in the desired direction. By examining two sets of dimensions — core and differentiating — Deloitte’s Culture Framework and Diagnostic Tool provides the objective insight and rigor required to understand cultural strengths and gaps and drive the behaviors needed to support business strategy and achieve truly differentiated performance. Focusing on ‘moments that matter’ provides a frame to reinforce and embed key behaviours and achieve an organization’s cultural ambitions.