2022 Global Marketing Trends


2022 Global Marketing Trends

Thriving through customer centricity

Macro trends, from the integration of digital and physical channels to the sunsetting of third-party cookies, are upending the marketing function. What can brands learn from their highest-growth counterparts to thrive?

Marketers are constantly evolving with the world around them. If last year was about responding to an unprecedented shock, this year is about recovering and, for those best positioned, thriving in this customer-centric world.


1. Purpose—a beacon for growth

2. Authentically inclusive marketing

3. Building the intelligent creative engine

4. Meeting customers in a cookieless world

5. Designing a human-first data experience

6. Elevating the hybrid experience

7. Supercharging customer service with AI

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