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2018 Global Automotive Consumer Study
Exploring consumer trends on the future of automotive retail
As consumers entertain more options in meeting their transportation needs, how is the industry shifting to anticipate the future? For the last nine years, this study has helped identify automotive industry consumer behaviors and trends across countries and generations. Explore the latest insights to remain up to speed on the ever-evolving automotive retail industry.
A reality check on advanced vehicle technologies
Evaluating the big bets being made on autonomous and electric vehicles
The idea of self-driving and electrified vehicles is gaining acceptance among global consumers, but is this enough to make our utopian dreams come true?
You would be hard-pressed to open an automotive industry publication these days and not be inundated by articles detailing new possibilities of bringing autonomous and electrified vehicles to market. Indeed, manufacturers, suppliers, and tech companies are investing enormous amounts of money to make these technologies a reality. There are several reasons behind this R&D push: Autonomous vehicles have the potential to dramatically improve road safety by reducing driver error; and electric vehicles (EVs) can reduce the negative environmental impact caused by burning fossil fuels for transportation. Although these are undeniably positive goals, achieving them may be more difficult than we think. In fact, the current pace of investment in advanced vehicle technologies can be described as a game of high-stakes poker where the players are all in, and the outcome is largely undetermined, though unlikely to favor everyone at the table.