Navigating the maze
While international growth offers massive opportunities for retailers, it's not easy. Retailers have many challenges to consider: strategic localization, the growing power of local competitors, human resources, and organisational and governance structure.
Despite the many inherent problems and risks, postponing an international growth strategy is no longer a viable option. The bottom line is that the easy growth is over, and there is no going back.
This report identifies six key aspects of globalisation that can create roadblocks for retailers considering international expansion: Assessing risk, both the organisation’s threshold for it and the risk from local competitors.