Define Digital Strategy

Business Issue

• Once the main wave of regulatory project passed, the bank wanted to address the challenges it faces due to new technologies, new entrants, generational and cultural shifts 
• It reached out to Deloitte for support in defining its digital strategy including among others: digital ambition, digital value proposition and dedicated roadmap

Solution

The activities carried out include:

• Highlight market trends, competition positioning and employee expectations through benchmarking against local players and workshops 
• Define the value proposition by identifying and prioritizing value drivers, customer journeys and digital projects
• Formalize the functional architecture and identify gaps to reach the target model 
• Define and detail priority customer journeys and digital projects
• Define the high-level digital roadmap for the next three years and the immediate action plan

Value delivered

• Digital benchmark and competitive analysis in the local and European market
• Complete digital strategy with elements required for the digital transformation aligned with the organization’s ambition and objectives
• Three-year digital roadmap and concrete list of projects to be carried out