Insurance and social media

Article

Insurance and social media

Reinventing a 'social' model for insurance

Today, some insurance companies still underestimate the potential of so-called ‘social’ technologies (such as blogs, wikis and social media), either by relegating them to the realm of internet marketing or by dismissing them as a passing fad.

Executive summary

Today, some insurance companies still underestimate the potential of so-called ‘social’ technologies (such as blogs, wikis and social media), either by relegating them to the realm of internet marketing or by dismissing them as a passing fad.

The most mature insurance companies have already been using social technologies for several years as part of collaboration, communication and content management, through both internal (for staff and/or representatives) and external (for current and prospective customers) social networks.  

PDF file - size: 118kb

Inside issue 2 - October 2013

Inside is Deloitte’s quarterly magazine offering an exclusive insight into best practices, trends and opportunities faced by our clients across all industries.

Inside focuses on the main hot topics relevant for the market (Asset management, Banking, Insurance, Public sector, Healthcare, Private equity, Real estate, TMT, Manufacturing and consumer business, Transport and logistics). 

PDF file - size: 4.1mb
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