Modernising graduates' perception of insurance


Recruitment beyond the risk averse

Modernising graduates' perception of insurance

Arguably the sector has a boring and old-fashioned image that attracts students who are comfortable with it. Insurers must change their image if they want to attract more innovative people.

The results of this first Deloitte Talent in Insurance Survey by Universum (see methodology) show that insurance is not a popular career destination for business students. They also suggest that the industry may not be attracting talent with the creative or innovative mindset to safeguard its future success. To address their problems in attracting talent, insurers should emphasise the stability that a career in insurance can offer: this is something that many business students are looking for in an increasingly uncertain world. In the conclusions at the end of this report, we propose steps that insurers can take to address their talent issues.

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Executive summary

  • Insurance is not a popular career choice
  • Security is sought
  • Insurance-inclined students want to develop
  • Work-life balance the top career goal
  • International opportunities arouse little interest among the insurance-inclined


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