Asset management opportunity in Southeast Asia


Capturing the multi-trillion-dollar asset management opportunity in Southeast Asia

Executive Summary

As growth opportunities become progressively narrower globally, SEA, with its mix of mature, emerging, and frontier markets, could be of interest to asset managers. It will be imperative for asset managers to augment their business models through innovation to take the big shifts expected in this region into account, to achieve sustainable growth and to position themselves for market leadership.

The 10 markets that make up the Association of Southeast Asian Nations (ASEAN) form the sixth largest economy in the world and are projected to become the fourth largest by 2025. There are emerging trends in the region that asset managers need to be cognizant of, including new pools of asset under management (AUM) opportunities totaling US$3.5 to US$4 trillion by 2025, across the institutional, high-net-worth (HNW), and retail segments. To address these trends and be successful in the region, asset managers need to:

  • Redefine the asset management business model with a set of strategic choices such as identifying where to play and how to win
  • Build the capabilities required to move from being product-centric to being innovation-driven in catering to complex customer needs across the region
  • Make it an imperative to integrate innovation levers such as developing strategic partnerships to penetrate local markets and delivering digital value-added services to enhance customer experience
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Performance magazine issue 24, September 2017

Performance is a triannual digest, dedicated to investment management professionals, which brings you the latest articles, news and market developments from Deloitte’s professionals and clients.

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