Gamification methods in asset management


Serious games - Leveraging gamification methods in asset management

Executive Summary

Herodotus tells us that the first games were invented by the Lydians, an Indo-European civilization of Antiquity. We learn that dice, jacks and ball games were not created for leisure but rather to survive a terrible famine.

To stave off their racking hunger, they would play games for one entire day and eat the following day. The Lydians were thus able to survive for 18 years because of games. The first simulation and military training (kriegspiel) games appeared in the late 18th and early 19th centuries. Serious games only came into their own with the development of the video game. By means of this technology it was possible to combine a playful interface with the learning, simulation, training and communication objectives pursued by serious games.

The work of Julian Alvarez classifies serious games according to three main objectives:

  1. Those that seek to convey a message (whether educational or marketing or a combination of the two)
  2. Those that seek to improve the learning or motor skills of users
  3. Those that have a training or simulation objective in a virtual environment that reproduces a potential situation
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Performance magazine issue 20, January 2016

Performance is a triannual digest, dedicated to investment management professionals, which brings you the latest articles, news and market developments from Deloitte’s professionals and clients.

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