Social media in the fund industry


Social media in the fund industry

Current situation, opportunities and challenges

This report exposes the results of the study conducted by Deloitte Luxembourg on funds and social media, focussing on communication with end-investors, mainly via the major platforms Facebook, Twitter and YouTube.

Executive summary

Social media have become a hot topic in almost all industries by now. The platforms and intentions are numerous, ranging from professional networking and recruitment to advertising and customer retention.

In our research, we analysed several profiles on these platforms directly and retrieved traffic, reach, and other key data from online social media monitoring tools like Google Ad Planner and Trendiction.

Table of content

  • Current landscape in the financial industry

o By sector

o By region

  • Reasons for using social media ◦Sales

o Financials

o Market intelligence

o Reputation & marketing

  • Your challenges - Our solutions
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