rise of mobility as a service

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The rise of mobility as a service

Reshaping how urbanites get around

Hate gridlock? Can’t find parking? Want cleaner alternatives? Mobility-as-a-service programs—with pilots in select locations already—may be coming soon to a city near you. Their potential? To solve urban density problems and make getting around easier and more efficient.

If Netflix’s business model were applied to urban transportation, how might that change the way city dwellers get around?

That’s the question at the heart of an ambitious initiative taking shape in Finland’s capital, which aims to make it unnecessary for any city resident to own a private car by 2025.

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