Bringing software to the cloud: A blueprint for success


Bringing software to the cloud: A blueprint for success

Digital Innovation & transformation

Ever wonder how all that software that helps you get what you need out of the cloud gets to market? It starts with getting the feel of the market, establishing relationships with cloud providers, and partnering with them to meet their customers' critical needs.

Bringing software to the cloud market: A look inside the process

Software powers the cloud. There are myriad software solutions that enable cloud providers to provide their bundle of services, but how do those solutions get to market and how do they get noticed by companies that need them? In this episode of the podcast, David Linthicum and guest, CEO John Jahnke, discuss how software vendors successfully bring their products to market. David and John break down the process of understanding market fit, establishing relationships with cloud vendors, and figuring out what success looks like. They also discuss remote working and how technologies that facilitate remote work help  the process of selling and how those technologies will remake the sales process.

Disclaimer: As referenced in this podcast, “Amazon” refers to AWS (Amazon Web Services) and “Google” refers to GCP (Google Cloud Platform).

From a software company's standpoint the value is really about revenue. This is about being able to get to customers in a seamless way.John was an early investor and advisor in and now serves as the CEO. Previously John held a significant leadership role at Cognizant where he helped the largest companies in the world execute on their global software engineering transformations.

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