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We help clients create and drive transformational change in customer, marketing and pricing strategies and capabilities that drive business growth, forge profitable consumer and customer relationships, and drive competitive advantage.
- The path to digital-first marketing
- Serving up a great restaurant customer experience
- The CMO's role in defining strategy
- Rewired Customer: Ready. Set. Change. Repeat
- Deloitte Chief Marketing Officer site
Deloitte Strategy's Customer practice helps organizations create and drive transformational change from the perspective of the customer – to drive organic growth, to deliver valued customer experiences, to improve margins and profitability, and ultimately, to transform how companies do marketing. For each of these platforms we enable organizations from strategy through to execution and then how they measure and adapt for continuous advantage.
We regularly work with marketing, brand, or strategy executives who have a mandate for achieving long-term initiatives while pressured to demonstrate impact and return in the near term. We help them design and deliver customer insight-anchored change and growth in their enterprises.
Our Customer Operations practice helps organizations develop, implement, and operationalize multichannel customer interaction capabilities for both external and internal customer-facing operations. We assist with operational assessment, operating model design; omni-channel effectiveness, technology enablement, sourcing strategy, and transformation roadmap development and execution.
Our Pricing practice helps organizations address the spectrum of commercial pricing strategies, processes, and capabilities to align them with business, marketing, customer segmentation, and channel strategies.