Survey on marketing effectiveness among Luxembourg companies
Room for reinforcement
To assess companies’ different marketing practices, a survey has been conducted since 2010. Deloitte’s UK team (in association with The Chartered Institute of Marketing) has carried out a yearly comparative survey of more than 200 marketing and communications managers selected throughout Europe.
This year, Deloitte Luxembourg launched the same initiative on the Luxembourg market.
The survey focuses on measuring the effectiveness of the marketing function throughout the value chain: from strategy definition to planning and operational implementation of the various activities and, ultimately, the calculation of returns on investment.
Our survey produced 45 responses from a panel of commercial and industrial companies based in Luxembourg. Nearly half of the companies surveyed generated a turnover of more than €100 million.