Beyond Mobile - Moving mobile ecosystem

Article

Beyond mobile

The mobile ecosystem is moving at lightning speed. Hyper-connected social media and global adoption of natural user interfaces - voice, gesture and beyond - are creating numerous new possibilities for user engagement.

Executive summary

The mobile ecosystem is moving at lightning speed. Hyper-connected social media and global adoption of natural user interfaces - voice, gesture and beyond - are creating numerous new possibilities for user engagement. The opportunity goes well beyond using mobile applications to do what you have always done differently, it is about doing fundamentally different things. 

Understanding their needs, desires and routines drives the mobile and application innovation strategy. Because customers interact with the surrounding market through a variety of touch points - from browsing a website to calling customer services - it is important to consider each interaction through the eyes (and fingers) of the customer.  

PDF file - size: 106kb

Inside issue 2 - October 2013

Inside is Deloitte’s quarterly magazine offering an exclusive insight into best practices, trends and opportunities faced by our clients across all industries.

Inside focuses on the main hot topics relevant for the market (Asset management, Banking, Insurance, Public sector, Healthcare, Private equity, Real estate, TMT, Manufacturing and consumer business, Transport and logistics). 

Inside issue 2 - PDF file - size: 4.1mb
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