The case for social media in the decade ahead
For an industry in which legal and compliance regulations can complicate even the simplest of public-facing communications, is a responsive social media presence even possible? And is it worth the effort? Franklin Templeton Investments says the answers to both questions are ‘yes’.
- It’s clear there’s a global appetite for investing insights within the social media space. Legal and compliance issues are complicated, but they’re also solvable. There are risks; we believe the potential rewards outweigh them
- A mix of individual level and corporate level social media activity will likely yield a more comprehensive mix of results with real business impact
- Written policies and procedures supported by technology are the administrative backbone of an effective social media program
- A global program should be able to take advantage of central resources and learning, but each market will require local accommodations
- Success is measured first in adoption, then in the awareness, engagement, action and advocacy metrics that indicate progress towards pre-determined business goals
Performance issue 13 – January 2014
Performance is a triannual digest, dedicated to investment management professionals, which brings you the latest articles, news and market developments from Deloitte’s professionals and clients.