Digital media trends survey

Article

Digital media trends survey

A snapshot of consumer media consumption

From streaming services to pay TV to gaming platforms to video games, Americans are “piecing together” their media and entertainment options to suit their needs. But consumers say they have to work hard to find their desired content—and pay for multiple subscriptions—to have it their way. Will the costs start to outweigh the benefits?

Introduction

This is the 13th edition of Deloitte’s Digital media trends survey (formerly the Digital democracy survey), conducted by Deloitte’s Technology, Media & Telecommunications practice. The survey provides insight into how five generations of US consumers are interacting with media, products and services, mobile technologies, and the internet. It also captures consumers’ attitudes and behaviors toward advertising and social networks—and what their preferences might be in the future.

Read the full report on Deloitte Insights

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