Press releases

A Whole New World" by Deloitte at GITEX Global 2023

  • Deloitte showcases emerging technologies spanning Artificial Intelligence, Unlimited Reality™ and Sustainability
  • Deloitte announced the expansion of its strategic global alliance with ‘Palo Alto Networks’ to include the Middle East

Dubai, United Arab Emirates, 16 October 2023 – Deloitte dazzles on the opening day of GITEX Global 2023 with "A Whole New World" experience, showcasing groundbreaking emerging technologies and announcing key strategic collaborations. The Deloitte booth is located at Hall 3 D10, in the AI & Cloud Space of the region's leading technology event taking place 16-20 October. 

Mutasem Dajani CEO, Deloitte Middle East said, “We are a global leading provider of innovative emerging technology solutions, and GITEX represents the perfect platform to showcase our capabilities, as we are uniquely positioned at the intersection of technology and business. We are best placed to support the public and private sectors to leverage the latest emerging technologies to expand their horizon and fulfill their potential.”

Deloitte announced today at GITEX the expansion of its strategic alliance with Palo Alto Networks to enable digital transformation initiatives in the Middle East, showcasing its unwavering commitment to enhancing cybersecurity and enabling organizations to embrace digitization securely.

The Deloitte participation at GITEX Global 2023 revolves around three overarching emerging technology themes: 

Generative AI

The Deloitte Middle East AI Institute will showcase AlNair, the generative AI platform leveraging closed source and open source large language models tuned for specific industries and use cases that offer a seamless and natural conversational experience, emulating human-like interaction. The tool can be tailored to address specific organizational needs leveraging different sets of data. It can be securely installed and operationalized across a wide variety of working environments, whether on-premises or in the cloud, ensuring flexibility and control over data security.

Unlimited Reality ™ 

The Deloitte booth will feature a pop-up Mixed Reality experience of the new Cupra Born, offering visitors the opportunity to immerse themselves in the feeling and state-of-mind for this new car. The Mixed Reality applications provide an engaging, interactive, and immersive 3D environment, enhancing product presentations and user experiences.

Additional assets in the Unlimited Reality™ category include Digital Twin experiences focused on real estate, manufacturing and automotive industries. An XR Gallery section will zoom into augmented reality and a virtual in-store solution. Visitors at the Deloitte booth will also be able to interact with Virtual Concierge, a tool powered by AI.


The ‘GreenLight Solution’ by Deloitte will also be showcased, an end-to-end sustainability solution providing a path to net-zero emissions through a user-friendly interface. Additionally, the ‘GreenSpace Tech’ by Deloitte connects climate technology solutions and innovators to industry stakeholders. Leveraging Deloitte's commercialization and climate knowledge, global network, and sensing tools, it facilitates the adoption and scaling of technologies that promote decarbonization and sustainability.

Also on display is an immersive metaverse for the International Renewable Energy Certificates (IREC) built as a digital replica of real-life renewable projects to help market participants, such as shareholders, investors, brokers, dealers and other, to visualize ESG disclosures and interact in a IREC marketplace backed by blockchain.

To learn more about Deloitte’s participation at GITEX Global 2023, please visit: Deloitte at GITEX Global 2023. You will be able to tune in to episode one of A Whole New World with Deloitte, a podcast covering three emerging technology themes in line with Deloitte’s participation at GITEX. 

Press contact

Bassel Barakat
External Communications | PR and Media

Click here for the Arabic version

About Deloitte & Touche (M.E.) LLP:

Deloitte & Touche (M.E.) LLP (“DME”) is the affiliate for the territories of the Middle East and Cyprus of Deloitte NSE LLP (“NSE”), a UK limited liability partnership and member firm of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”).

DME is a leading professional services firm established in the Middle East region with uninterrupted presence since 1926. DME’s presence in the Middle East region is established through its affiliated independent legal entities, which are licensed to operate and to provide services under the applicable laws and regulations of the relevant country. DME’s affiliates and related entities cannot oblige each other and/or DME, and when providing services, each affiliate and related entity engages directly and independently with its own clients and shall only be liable for its own acts or omissions and not those of any other affiliate. DME provides audit and assurance, consulting, financial advisory, risk advisory and tax, services through 29 offices in 15 countries with more than 5,900 partners, directors and staff. 

About Deloitte:

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms, and their related entities (collectively, the “Deloitte organization”). DTTL (also referred to as “Deloitte Global”) and each of its member firms and related entities are legally separate and independent entities, which cannot obligate or bind each other in respect of third parties. DTTL and each DTTL member firm and related entity is liable only for its own acts and omissions, and not those of each other. DTTL, NSE and DME do not provide services to clients. Please see to learn more.

Deloitte provides industry-leading audit and assurance, tax and legal, consulting, financial advisory, and risk advisory services to nearly 90% of the Fortune Global 500® and thousands of private companies. Our professionals deliver measurable and lasting results that help reinforce public trust in capital markets, enable clients to transform and thrive, and lead the way toward a stronger economy, a more equitable society and a sustainable world. Building on its 175-plus year history, Deloitte spans more than 150 countries and territories. Learn how Deloitte’s approximately 415,000 people worldwide make an impact that matters at 

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