SME adoption of ICT services
Catching up but still a long road ahead...
Small-to-medium sized enterprises (SMEs) in the Middle East will increase their expenditure on information and communication technology (ICT) services by over $2 billion to $22 billion, 10 percent over 2013; driven by ongoing expansion in the number of SMEs and their needs in key services.
The years from 2000-2014 were a period of extreme turbulence, with nearly all aspects of the living room going digital and getting connected. Sometimes this led to profound changes in usage, such as watching TV with a second screen in our hands. The music industry and video rental industries were transformed, probably permanently. On the other hand, other behaviors didn’t change much. Minutes of traditional TV viewing have remained about the same, even with the number of people paying for traditional TV growing over the same time frame worldwide.
The living room’s digital upgrade is now nearing completion, and it appears that peak disruption may have passed with no clear winner, except for the consumer, whose need for entertainment and media is now better served than ever.