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European survey of students and graduates

Our survey covered many areas relating to what matters most when choosing a job and an employer. We asked how young people perceive businesses around the world and about how their attitudes have changed since before the pandemic. The research has given us a new, yet familiar, picture of an emerging generation taking its first steps onto the career ladder – young people preparing themselves to face the latest technological and economic disruptions in today’s fast changing world. They do not shy away from hard work, although their approach to work-life balance differs from previous generations. They are keen to spread their wings and explore the world away from home. And they are motivated by personal goals and ambitions rather than a high starting salary. In other words, they want success in all facets of life.

If employers want the best and brightest graduates, they therefore need to tune in and listen carefully to their expectations – the ‘what’ and the ‘why’ behind their ambitions. If not, employers run the risk of losing valuable, new and exciting young talent to the competition. Our report will help you understand these questions and how the brightest young people from across Europe are answering them.