2014 Global Automotive Consumer Study
Exploring European consumer mobility choices
This report highlights the key findings for the eight European countries covered in the 2014 Global Automotive Consumer Study by Deloitte Touche Tohmatsu Limited’s Global Manufacturing Industry group. The report provides perspectives on consumer mobility trends with a focus on the Gen Y market segment. Countries include Belgium, Czech Republic, France, Germany, Italy, Netherlands, Turkey, and United Kingdom.
Generation Y (“Gen Y”) consumers in Europe are interested in owning or leasing vehicles with around 75 percent planning to buy or lease a vehicle within the next five years. The study draws automakers’ attention to the changing mobility needs and buying behavior of Gen Y consumers, a group estimated to reach 106 million people in Europe by 2020.