Global Powers of Consumer Products 2015
Connecting with the connected consumer
Deloitte Touche Tohmatsu Limited is pleased to present the eighth annual Global Powers of Consumer Products. This report identifies the 250 largest consumer products companies around the world based on publicly available data for the fiscal year 2013 (encompassing companies’ fiscal years ended through June 2014).
The report also provides an outlook on the global economy, a look at market capitalisation and merger & acquisition activity in the industry, and geographic and sector analysis. There is a section devoted to the "Q Ratio," which is a way of measuring non-tangible business assets such as brand equity and customer loyalty. It also includes a special discussion on the importance of connecting with the connected consumer – those customers who are actively engaged with each other and with the marketplace to an unprecedented degree.