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The Three Rules
How exceptional companies think
Why do some companies achieve exceptional performance while so many others struggle to survive?
Michael E. Raynor and Mumtaz Ahmed explore the road best traveled
This book provides the hard evidence useful to help leaders set their agendas and make critical decisions despite ambiguity and uncertainty. The rules are lodestones that point the way toward profitable paths forward. The rules will show you not the roads less traveled, but help you identify the roads best traveled.