Patient engagement strategies in a digital environment: Life sciences companies respond to changing patient expectations
In a shifting health care landscape, patients are demanding care and solutions that are coordinated, convenient, customized, and accessible. In response, nontraditional players—pharma companies in particular—are coming forward to address these emerging expectations and establish their brands for patient engagement services.
Devices and diseases
As the health care system increasingly values efficiency and outcomes, Internet of Things applications are changing medtech strategy, business models, and operations. But in the IoT ecosystem, medical-device companies share space with players from adjacent industries; some will be competitors, others collaborators.