Global Mobile Consumer Survey
Southeast Asia edition
For the fifth annual edition of the Global Mobile Consumer Survey, Deloitte’s Global Technology, Media and Telecommunications (TMT) practice commissioned a survey of consumers across 6 continents, 31 countries, and a staggering 49,500 respondents to reveal some of the trending attitudes and behaviours of today’s mobile consumer.
This year’s Southeast Asia edition presents a number of intriguing insights. While some of them, such as the receptiveness of consumers towards mobile in-store payments, have remained relatively constant since our last survey, a number of new trends have emerged.
In this publication, we have extracted, analysed and classified them into four integrated themes – Digital and Over-The-Top; Internet of Things; Customer experience; and Long-Term Evolution network – each with its own set of business implications for telecommunications companies in the region.