Joey Dokter

Joey is a pricing specialist and leads the development of PriceCypher within Deloitte Consulting. He has experience as a team lead in pricing, analytics and margin management projects in the energy, logistics, food and chemical industry. Hereby combining pricing methods, strategy, and data analytics for improving profitability.

Before joining Deloitte in November 2021, Joey was part of a boutique pricing and data science consultancy company called MarketRedesign Scientific, where he was responsible for project delivery and heading up the development team of PriceCypher, a pricing optimization tool recognized by Gartner.