Essentials of Pardot Lightning App for Digital Marketers (PDX101)

Wednesday, 09:00 a.m.  CEST
Event languages: Dutch , English

Are you looking to become proficient in designing and implementing marketing workflows in Pardot Lightning App to drive your company’s business? Are you looking to take the next step in your career by becoming a Salesforce Certified Pardot Specialist? Whether you are an experienced user or completely new to Pardot, this course will show you how to effectively design, build, and implement marketing workflows, as well as use Pardot-generated reports in the Pardot Lightning App to make data-driven decisions. 

26 May.
Register here


Measures COVID-19

We are committed to providing a safe learning environment in close cooperation with the location(s). All of our services are carried out in accordance with the applicable measures as determined by RIVM. The number of participants per training is limited, taking into account the capacity of the rooms so that keeping sufficient distance (minimum of 1.5 meters) is guaranteed. Participants of the training are requested to adhere to the prescribed hygiene measures at site. Also, we request you to stay home if you have a cold and/or when members of your household have a fever.  

Course objectives

  • Enable the Pardot Lightning App.
  • Explain the relationship created between Pardot and Salesforce once the Pardot Lightning App has been enabled.
  • Generate leads with Pardot Lightning App’s various lead generation tools including forms, landing pages, and custom redirects.
  • Manage leads with Pardot Lightning App’s lead management tools including page actions, automation rules, segmentation rules, dynamic lists, and completion actions.
  • Engage leads with Pardot Lightning App’s lead engagement tools including email, personalization, dynamic content, and Engagement Studio.
  • Qualify leads with Pardot Lightning App’s scoring and grading functionality.
  • Interpret data generated via Pardot Lightning App’s reporting capabilities.
  • Design and execute successful end-to-end marketing workflows using the Pardot Lightning App.

Target Group

  • Pardot Marketers
  • Business Users
  • Salesforce Administrators 

Lesson 1: Course Introduction

  • Course Objectives
  • Learner Expectations/
  • Housekeeping
  • Additional Course Resources
  • Course Case Study

Lesson 2: Salesforce Integration

  • Pardot Salesforce Relationship
  • Syncing
  • Enabling the Pardot Lightning App in Salesforce
  • Custom Fields
  • Salesforce Campaigns

Lesson 3: Admin

  • Pardot Dashboard
  • Email Domains
  • Connectors
  • Recycle Bin
  • Users and User Groups
  • Usage Governance

Lesson 4: Visitors and Prospects

  • Visitors
  • Prospects

Lesson 5: List Management

  • List Types
  • Static Lists
  • Test Lists

Lesson 6: Personalization and Email Marketing

  • HML and Advanced Dynamic Content
  • Email Marketing
  • Email Templates
  • AB Testing
  • Email Reports

Lesson 7: Forms and Landing Pages

  • Forms
  • Landing Pages
  • Forms and Landing Page Reports
  • Custom Redirects
  • Custom Redirect Reports

Lesson 8: Lead Management

  • Page Actions
  • Completion Actions
  • Segmentation Rules
  • Automation Rules
  • Dynamic Lists
  • Choosing an Automation Tool

Lesson 9: Lead Qualification

  • Scoring
  • Grading

Lesson 10: Lead Nurturing

  • Building an Engagement Program
  • Engagement Program Reports

Lesson 11: Capstone

Lesson 12: Course Wrap

26 - 28 May 2021 | Virtual | language: English

At the moment all of the courses are only available in a virtual classroom.

For future dates, the courses can be attended both virtual and in-class. Of course this is subject to change in accordance with the Public Health/RIVM guidelines and in-class seats will be limited. 

The course starts at 09.00 and ends at 17.00

The cost of the course are
€ 3,625 excl. VAT, including officially certified Salesforce course materials, coffee, tea and lunches.

Cancellation by Deloitte
Deloitte Academy reserves the right to cancel the course at any time or move the date of the event. If so, you will be informed in due time.

Cancellation by participant
Until four weeks (up to 16 Business days) before the start of the course you may cancel your participation, free of charge, by sending an email to nlacademy@deloitte.nl. Moving your participation to a different date involves costs. In the overview below you will find the cancellation and Transfer costs. Should you be unable to attend, a colleague may also take your place, without any additional costs. Should this occur, we would appreciate it if you could inform us in time.

Cancellation or request for transfer by participant Cancellation costs Expenses due to transfer
4 weeks (up to 16 Business days) before the start of the course 0% 0%
3 - 2 weeks (15 to 10 Business days) before the start of the course 50% 25%
1 week (5 Business days) before the start of the course 100% 50%

If you have any questions, please contact us: 

Phone number: 088-288 93 33
Mail: nlacademy@deloitte.nl

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Wednesday, 26 May 2021 09:00 a.m. CEST
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