Please note that the courses EEB101 and JB101 have been replaced by MKT101.
Measures COVID-19
We are committed to providing a safe learning environment in close cooperation with the location(s). All of our services are carried out in accordance with the applicable measures as determined by RIVM. The number of participants per training is limited, taking into account the capacity of the rooms so that keeping sufficient distance (minimum of 1.5 meters) is guaranteed. Participants of the training are requested to adhere to the prescribed hygiene measures at site. Also, we request you to stay home if you have a cold and/or when members of your household have a fever.
Course objectives
- Engage in critical thinking in regards to the customer journey.
- Create and relate data structures in Contact Builder.
- Build an interaction with various activities.
- Optimize journeys through versioning.
Target Group
- Administrators responsible for the setup, configuration, and maintenance of their organization’s Marketing Cloud
applications. - Content editors and publishers who will assist in the setup of customer journeys.
- Channel managers who are responsible for the marketing automation channel within an organization.
Prerequisites
Students taking this course should have experience creating data extensions, import definitions, and data relationships, and have knowledge of executing import definitions, segmentation using Drag-and-Drop Segmentation, and should understand the following key concepts: Primary Key, Subscriber Key, All Subscribers, and Send Relationships. Students who have already attended the Email Essentials (EEB101) course will be well prepared to take this class.
Customer Journeys
- Describe why customer journeys are important
- Define the customer journey
- Identify how to create 1:1 customer journeys
Marketing Cloud
- Define the Marketing Cloud
- Log in to the Marketing Cloud
Contact Builder
- Define Contact Builder
- Describe and use the various tools in Contact
Builder - Reiterate the concepts of Subscriber Key, Primary Key, and Contact Key
Journey Builder
- Define Journey Builder
- Define an Interaction
- Build an Interaction
- Create an Entry Event
- Utilize various Journey Builder activities
Monitoring and Optimizing
- Set a goal
- Test the Interaction
- Review metrics
- Create a new version of an Interaction
Cancellation by Deloitte
Deloitte Academy reserves the right to cancel the course at any time or move the date of the event. If so, you will be informed in due time.
Cancellation by participant
Until four weeks (up to 16 Business days) before the start of the course you may cancel your participation, free of charge, by sending an email to nlacademy@deloitte.nl. Moving your participation to a different date involves costs. In the overview below you will find the cancellation and Transfer costs. Should you be unable to attend, a colleague may also take your place, without any additional costs. Should this occur, we would appreciate it if you could inform us in time.
| Cancellation or request for transfer by participant | Cancellation costs | Expenses due to transfer |
| 4 weeks (up to 16 Business days) before the start of the course | 0% | 0% |
| 3 - 2 weeks (15 to 10 Business days) before the start of the course | 50% | 25% |
| 1 week (5 Business days) before the start of the course | 100% | 50% |
If you have any questions, please contact us:
Phone number: 088-288 93 33
Mail: nlacademy@deloitte.nl
