Implementing an Analytics Strategy for the Sales Cloud


Implementing an Analytics Strategy for the Sales Cloud

This course is a must for anyone responsible for using analytics to drive business results in a sales organization. Implementing an Analytics Strategy for the Sales Cloud provides you with the skills and knowledge you need to gather for analytics requirements, design and build custom reports and dashboards, and deploy them to your users.

The new data will be released soon!

Who should take this course?

Implementing an Analytics Strategy for the Sales Cloud is for anyone responsible for developing and maintaining reports and dashboards for their sales organization in Salesforce, including:

  • Sales operations analysts
  • Business analysts
  • Sales managers
  • System administrators and power users may also benefit from this course 

What will you learn?

When you complete this course, you’ll be able to:

  • Establish a process for developing and deploying analytics solutions for your sales organization
  • Set up an efficient analytics infrastructure to ensure users can find the reports and dashboards they need
  • Create effective sales reports and dashboards to address the needs of users at all levels
  • Maximize users’ consumption of sales reports and dashboards

Course outline


  • Establish a process for delivering analytics solutions
  • Discover high-level requirements


Defining Your Analytics Infrastructure

  • Define a report and dashboard architecture
  • Clean up reports and dashboards


Pipeline Analysis

  • Analyze executive requirements
  • Design an executive dashboard solution
  • Analyze pipeline
  • Determine top 10 opportunities with a row limit filter
  • Analyze opportunity size with a bucket field


Closed Business Analysis

  • Compare closed business month over month
  • Analyze win rates with a joined report


Pipeline Trend Analysis

  • Understand opportunity trends with stage history
  • Understand historical trending
  • Analyze opportunity trends with an analytic snapshot and a
    combination chart


Forecast Analysis

  • Understand the capabilities of Collaborative Forecasts
  • Analyze the company’s sales forecast with a custom


report type

  • Analyze quota attainment with a joined report
  • Validate that a solution meets requirements


Lead Performance Analysis

  • Analyze which types of leads perform best
  • Monitor lead conversion times
  • Analyze campaign revenue generation


Sales Management Analysis – Activities

  • Design a dynamic team dashboard
  • Understand activities
  • Report on activities
  • Analyze neglected accounts with a cross filter


Sales Management Analysis – Opportunities

  • Identify stalled opportunities and bottlenecks
  • Identify opportunities at risk with a cross filter and a joined report


Sales Rep Analysis

  • Monitor individual pipelines
  • Manage activities


Deploying Your Analytics Solution

  • Communicate changes to users
  • Maximize user adoption of reports and dashboards
  • Improve report performance 


The prerequisites include a solid understanding of basic Salesforce concepts and sales functionality. In particular, students should have some knowledge of:

  • Navigating Salesforce
  • Salesforce objects and their relationships to one another
  • Creating reports with the report builder, including filtering, grouping, and summarizing data
  • Creating dashboards with the dashboard builder


The costs are €  2,175 excluding VAT. This includes lunches, coffee and tea and course material.


Until four weeks before the start of the course you may cancel your participation in writing free of charge, or you may propose to attend on another date. Should you cancel within four weeks before the start of the course you will have to pay the full course fee. In the event of insufficient participants we reserve the right to cancel the course at any time or move the date of the event. If so, you will be informed in due time.

Deloitte Academy is Authorised Training Reseller of in the EMEA region. Training will be given by official certified Salesforce trainers.


Joost van der Velde

Joost van der Velde


I’ve been working at Deloitte Academy since August 2015 as a Marketing and Sales Consultant. I answer questions of the customers, I frame the needs of the (potential) customers and always try to find ... Meer