Frits van Zijdervelt
VP Finance of Coca-Cola European Partners
Frits van Zijdervelt, VP Finance of Coca-Cola European Partners, mentioned that leaders need to be advocates of sustainability to make sure to develop the competencies with the finance people to embrace and own sustainability. You can watch the full interview below.
Watch the full video interviewGo to the video
What is your view on sustainability?
Why is it important for finance? I think finance has a role to play. Given its core competencies to measure and to track performance. And this is just another element of performance. And that’s why I think finance can play a critical role. They should grasp the role.
Is your organization ready?
Our organization’s culture is ready for sustainability because it’s something that is out there, it’s infused in everything we do and it’s been around for a long time. And not just the last five years. But I don’t think we are ready. I think there is a lot to learn. We need to train people. And whenever I start digging into the topic myself, I learn that there’s actually a lot I don’t know either. In fact, I would be surprised if everybody involved in finance knows what this is about and how to tackle this. So I think we have a significant learning curve ahead of us. But that is perfectly fine because that’s what we do and we need to innovate ourselves and renew ourselves. So this is a perfect way to do it.
What can leaders do?
Leaders need to advocate sustainability. And I think I should advocate it as well and I should make sure that we develop the competencies with the finance people to actually embrace this and own this.
What is your tip for other CFOs?
My tip would be to get on the topic as quickly as possible and then determine whether or not it is important for you.
Do you have an interesting story to tell as well?!
Frits van Zijdervelt
VP Finance Coca-Cola European Partners
Frits van Zijdervelt (*1968) has been VP Finance of Coca-Cola European Partners since June 2014. He began his career at EY in 1998. In 2006, he joined Coca-Cola European Partners where he held various positions before his current position as VP Finance.