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European Hotel Investment Survey

Where are we heading in the European hotel market?

As part of the Deloitte European Hotel Investment Conference 2015, we present the key findings from the survey conducted. The survey represents the views of a sample of senior hospitality figures including owners, operators, lenders, developers and investors.

Our survey findings explore three key areas

Where is the European hotel market of the future heading?

54% of respondents believe that we are less than 18 months away from the peak in the current investment cycle. Looking longer term into the next decade, nearly three quarters of delegates believe that franchised international brands will dominate future growth across Europe.


European hotel investment – accelerating into 2016

26% of respondents ranked the Netherlands' capital as the number one hotel investment destination, leading with London (31%), Barcelona and Madrid (both 27%).

Half of respondents view the primary source of investment into Europe to originate in China (51%) and North America (49%) in the next 12 months, largely driven by the weak euro, attractive yields, favourable interest rates and a recovering UK economy

Spotlight on #1 investment destination UK – A steady steer for the UK?

Outside of London, Scottish cities ranked in two out of the top three Regional UK investment destinations. For the second year in succession, respondents named Edinburgh (47%) as the most attractive investment destination in the Regions, followed by a resurgent Manchester (40%) and Glasgow (23%).

34% of respondents expect to see price multiples of 12 times or more in the UK regions, further supporting the view that the health of the Regional UK hotel industry is very strong.

Find out all survey results and download the European Hotel Investment Survey.

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