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Global Automotive Consumer Study 2018
Exploring new automotive business models and changing consumer preferences
Consumer behaviour is changing in the automotive industry. Driven by technology, consumers are not only changing their preferred way of travelling, but also their expectations of the future of mobility. For automotive companies, it is a must to acknowledge these changes. This study has analysed consumer behaviour and trends in the automotive industry, over the last nine years.
Automotive Consumer Trends: The Main Findings
The latest Global Automotive Consumer Study analyses technological trends in the automotive industry and how those trends are affecting consumer behaviour. The study consists of four different articles that each addresses a different effect of technological change in the automotive industry.
Click on the button on the right to get the full report. In short, several of the key findings are:
1. Changing business models
For automotive companies, technological change brings the need to confront oneself with the question "What does it mean to be an automotive company in the future?" It is a must for automotive companies to adapt their business models to new demands. We see disrupters making significant investments in the automotive industry. How do traditional players adapt to the changing business model?
2. Reshaping investment norms
The drivers and determinants of corporate value have evolved: tangible assets no longer exclusively dictate a firm’s value. Leveraging technology is key for companies to stay on the radar of investors. We describe 5 new roles that will exist in the future automotive industry: from hardware provides and fleet operators to operating system providers, data aggregators and mobility advisors.
3. Evaluating the big bets being made on autonomous and electric vehicles
The study's findings suggest that consumers may be warming to the concept of fully self-driving vehicles: 47 percent of US consumers in this year’s study feel that autonomous cars will not be safe, which is down significantly from last year’s 74 percent. It still leaves almost half of consumers in most markets doubting the safety of this technology. Safety, brand trust, and cost are all major factors determining consumer acceptance of these new technologies.
4. Customer experience
OEMs and automotive dealers need to change the way to reach the consumer. An example is that across the major auto markets consumers are increasingly interested in buying their next car online.
Global Automotive Consumer Study
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Customer-centric capabilities that OEMs need to develop
Operating in Four Future Mobility Models
The challenge for automotive companies will be to operate in a market in which four different mobility models co-exist:
- Personally owned and operated vehicles
- Shared driver-operated vehicles (like today’s
taxis and ride-hailing)
- Personally owned autonomous vehicles
- Shared autonomous vehicles
The vehicles that will be developed and the ways they will be used in these four models will likely be quite different from each other, and the dispersion of the fleet will add massive complexity for automakers and suppliers serving these markets.
Our Future of Mobility research addresses these challenges as well. The ultimate winners will be those that also truly connect with the customer. Trust and customer relationships are the currency of the future. The time to act is now.
For more information on the trends we see in the automotive market please reach out to Slavko Savanovic via the contact details below.