Multi-modal mobility

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Global Automotive Consumer Study 2019

Is the Dutch consumer ready to accept autonomous vehicles, connected vehicles and multi-modal mobility? 

The 2019 Deloitte Global Automotive Consumer Study includes more than 25K consumer responses across 20 global markets, of which more than 1200 Dutch consumers.

What the Dutch consumer says about autonoumous vehicles

  • Safety perception has been improving, but stalled recent years. 56% of the Dutch consumers think they will not be not safe in an autonomous vehicle.
  • A strong majority of Europeans want governments to exert a significant amount of control over the development of autonomous vehicles. 91% of Dutch consumers require some to significant government oversight.
  • Dutch consumers place the highest trust 41% in a new specialized company to bring AV technology to market.


Consumers “pump the brakes” on interest in autonomous vehicles

The overall Dutch mobility landscape is getting more and more ready for the transition towards use of autonomous vehicles and the Netherlands is very well positioned from an infrastructure point of view to adopt the use of autonomous vehicles. 

However, before the Dutch consumer really embraces the autonomous vehicle, certain steps still need to be made. Especially with respect to the perception of safety. Safety perception has been improving, but stalled recent years.

Autonomous Vehicles & Dutch Consumers

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What the Dutch consumer says about connected vehicles

  • Dutch consumers are wary to trust anyone with their data, with 30% indicating they would trust no one in managing data generated & shared by a connected car. 
  • 60% of consumers are concerned about vehicle hacking and putting personal safety at risk, with only 38% of people thinking more connectivity means more benefits. Consumers in China are embracing the idea at twice the rate. 
  • 76% of Dutch consumers is interested in features that are time-saving and improve safety. Once consumers are sold on a feature, they aren’t necessarily sold on the price since half of the Dutch consumers is not willing to pay for connected technologies. 


Consumers may be reluctant to pay for connectivity

Consumer opinions are mixed while interest in time-saving features is high, but significant concerns remain over privacy and data security regarding connected vehicles. 

Original equipment manufacturers also face an uphill battle getting people to pay for it, especially in the Netherlands. 

Connected Vehicles & Dutch Consumers

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What the Dutch consumer says about multi-modal mobility

  • Only 19% of consumers indicate they use multiple modes of transportation on the same trip. 
  • 18% of the Dutch consumers rarely use ride-hailing services. However, consumers do see multiple benefits of ride-hailing services like: lower ownership cost. 
  • 65% of Dutch consumers still intend to buy a car in the near future. More than half of the consumers prefer gasoline/diesel engine vehicles.

Mobility revolution may be further off than we think

The majority of consumers do not expect to use newer transportation modes such as car-sharing, ride-hailing & car-pooling. A shared mobility future may hinge on younger people which are more willing to give up car ownership compared to their older counterparts. Breaking down consumer behavior and perceptions will be one of the biggest drivers of success for emerging mobility business models.

Multi-modal mobility in the Netherlands

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More information?

For more information on the Dutch automotive market, and the trends we have identified, please reach out via the contact details below.