Health & Wellness Progress Report 2018

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Health & Wellness Progress Report 2018

CPG forum members show industry leadership

Global consumer demand is evolving towards healthier products. The Health & Wellness Progress Report 2018 shows how FMCG-companies are turning this demand into action, with 97% running programmes to support healthier diets and lifestyles.

Empowering consumers to adopt healthier lifestyles

In consumer goods and retail, understanding and anticipating the shifting needs and desires of our consumers is more vital than any other success factor. Health and wellness topics are more frequently top-of-mind and people are looking to use products and services that will help them lead fuller, healthier, longer, and more productive lives. The Health & Wellness Progress Report, developed in conjunction with Deloitte, details how members of the Consumer Goods Forum (CGF) are working together to empower consumers and employees around the world to live healthier lives.

Health & Wellness Progress Report 2018

Key findings Health & Wellness Progress report 2018

The Health & Wellness Progress report 2018 illustrates how health and wellness is gaining in importance in FMCG boardrooms. The key findings of the report include:

  • 88% of consumer goods companies formulated and/or reformulated products to support healthier diets and lifestyles
  • 58% stopped marketing to children under 12 of products that do not fulfil specific nutrition criteria
  • 85% have formed partnerships with community stakeholders
  • CGF members partnered with over 527,000 schools in 2017 to help children learn healthy habits, up 37% since last year
  • Over 1.6 million employees participated in health and wellness programs, an increase of 23% since last year 
  • 58% of respondents participated in food bank programs, distributing 180 million meals and donating over 77,000 tonnes of food

Infographic Health & Wellness report

About the report

The goal of the Health & Wellness Progress report is to provide a platform for industry collaboration - a means of harnessing the collective power of Consumer Goods Forum (CGF) members to help them provide solutions for healthier consumers, employees, and communities around the world. Companies, from manufacturers to retailers, are in a position to make a difference.

This report, the fifth edition since the CGF’s Health & Wellness initiative was launched in 2011, helps us to further measure our progress made towards the CGF Health & Wellness Resolutions and Commitments. The Health & Wellness Progress report is the only such global survey covering both retailers and consumer goods manufacturers.

Previous editions: 2015 - 2016 - 2017

More information about the Health & Wellness Progress Report 2018

You can download the Health & Wellness Progress Report 2018 here. Do you want to know more about this report? Please contact Patrick Schunck at +31 (0)88 288 16 71 or Michiel van den Heuvel at +31 (0)88 288 45 42.

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