Five trends that are reshaping the mobility agenda has been saved
Five trends that are reshaping the mobility agenda
Transportation trends 2020
Where is mobility headed in 2020 and beyond? Actually, in the right direction. What the world – and more particularly, the Netherlands – needs, is a more sustainable, accessible, and safe transportation system. And that is exactly where we are moving.
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- Towards a more sustainable and innovative mobility agenda
- Five transformative trends
- Integrated, frictionless travel
- Mobility hubs
- Hubs in the Netherlands
Towards a more sustainable and innovative mobility agenda
Ever since the Model T (Ford) took to the road in 1908, the car-centric model has been the dominant transportation system. Now that our society is striving to become more sustainable, digital and innovative, it is time to reshape the mobility agenda. Here are the five transformative trends that are already taking place and helping us out.
Five transformative trends
Trend no. 1 is integrated, frictionless travel, with minimal stoppages or checkpoints. This trend consists of e.g. mobility hubs for multimodal transportation, mobility-as-a-Service (MaaS), and last-mile connections. The second transformative trend is digital identity (e.g. biometric and facial recognition), driving an increased throughput and security. The third trend (customer experience) involves e.g. easier digital transportation tools and better infrastructure for pedestrians. The fourth one refers to innovation accelerators: public-private coalitions to drive innovations in e.g. multimodal transportation. Finally, AI-augmented mobility (the fifth trend) can harness the power of data, analytics, and cloud to help reduce travel time and manage congestion.
Integrated, frictionless travel
All these trends are discussed in detail in Deloitte’s Transportation trends 2020. In this article, which is a summary of the Deloitte report, we will focus on integrated, frictionless travel. Cities that are working on the mobility systems of the future are facing all sorts of challenges, from interconnecting different modes of transport to varied payment methods and the difficulties of identity management. Yet they need to keep going in order to be ready for the future, where mobility is expected to be more integrated and seamless.
One of the options to create integrated, frictionless travel is the mobility hub, which locates multiple transportation services – bus, train, light rail, but also walking and bicycles - in one place. Also, it offers all kinds of innovative services. Small mobility hubs often include transit, wayfinding, bikesharing and parking infrastructure. Central mobility hubs (for high-density areas) include carsharing, public spaces, and electric vehicle charging stations. Regional mobility hubs, for even more crowded areas, also offer layover zones for buses, substantial bicycle parking facilities, retail space and facilities for the delivery of packages.
Hubs in the Netherlands
Hubs could significantly reduce car traffic, improve the urban quality of life and protect the green areas surrounding Dutch cities. Rijkswaterstaat (part of the Dutch Ministry of Infrastructure and Water Management) has therefore expressed a strong interest in hubs, for freight transport as well as passenger transport. And several Dutch municipalities are facilitating the opening of small hubs such as Mobipunten and assessing larger hubs (for instance, on Amsterdam Strandeiland). These are steps in the right direction, but in order to deliver on their promise hubs need to be part of an integral long-term strategy and be aligned with both government policies and corporate mobility policies.
The path to successful integrated networks of hubs
City governments can make hubs more attractive by leveraging their effective parking policies to influence both the supply of parking and the cost, for instance through demand-responsive parking pricing. Additionally mobility hub services should be integrated in the corporate mobility offering to convince commuters to consider other transport modes than (lease) cars. In order to be successful hubs need to provide a tailormade offering to the specific users they serve. That means different types of services (e.g. subscription packages) for different types of users (commuters, residents and leisure travelers), but also a different products (for instance, high-end cars vs. affordable cars) for different customer segments. Ultimately a network of complementing hubs can arise with a somewhat uniform look and feel to provide for a consistent user experience and standardized digital specifications (APIs) so that hubs services can be accessed through as many MaaS-solutions as possible.
As governments and their private sector partners are planning their next moves, it is pivotal for them to consider the five trends mentioned above. After all, the need for simpler, faster, more convenient, and more sustainable transportation will only increase in the near future, and so will the number of available, innovative solutions. If transportation leaders are able to sense and respond to new technology opportunities, social challenges, and citizen needs, they will be able to tackle all kinds of challenges, now and in the future.