True Price has been saved
The True Price coffee bar
What is the true price of our favourite hot drink? That is the big question at Deloitte’s Amsterdam office The Edge, where the True Price Coffee Bar initiative is launched. Will employees and office visitors be inclined to pay the actual price (including environmental and social costs) or adjust their consumption behaviour? Randy Jagt, Future of Food lead at Deloitte, Michel Scholte, director and co-founder of True Price and Dieuwertje Ewalts, Consulting Sustainability lead at Deloitte, explain the idea behind this initiative in this article.
Realising a more sustainable food system
open in new window Read the interview here