How does your business make your customers feel? Have you earned the right to play?

Long gone are the days of customers simply buying based on price or on the product or service alone. They now buy experiences. The ultimate goal of any business is to make its customers feel good and to add value to their lives. This is what an experience business is all about; building experiences around products and services that people love and will keep them coming back for more.

Many organizations get stuck delivering commodity experiences that fail to distinguish them from rivals. That leaves them vulnerable. Conversely, creating an experience business will drive long-term business growth, durability and relevance. Drawing on insights from our daily practice, Deloitte Digital has created this practical guide, called Building your Experience Business. It is designed to help organizations fundamentally change the way they engage and interact with customers.

A lot has been written about what it means to be an experience business, but very little about how to become one. This guide pinpoints the common challenges and possible ways for how to solve them.