Advertising, Marketing & Commerce | Consulting | Deloitte Netherlands


Marketing & Commerce


Experience is at the heart of the human condition. It’s how we learn. It’s how we live. It changes us. We believe that humans retain more from an experience than from things. How we feel is what sticks with us. Our experience imbues the world with meaning, embeds memories, and transforms our perceptions and behaviors.

Great experiences build connections. Strong connections create loyalty. Loyalty drives business results.

Experience is the modern battleground for brand loyalty and growth. Businesses across industries, both B2B and B2C, are working hard to elevate the experience of customers, employees and partners at every point of engagement. But too often those transformations do not go deep enough into the enterprise - into the fuctions that keep products going out the door and revenues coming in. Those functions, considered the middle and back office of the business, are now increasingly visible externally and to employees across the organization.

How we can help

Advertising and Branding - ACNE Amsterdam

ACNE is our Creative Consultancy, powered by Deloitte Digital. We combine storytelling, technology, design thinking, strategy, and behavioral science in new and unexpected ways to craft impactful and immersive content, bold new ways of engaging with customers, and entirely new experiences. Design and innovation are core to what we do every day, differentiating both us and our clients as we help brands to elevate their approach to the human experience.

Find out how we combine creativity and business

Digital Marketing & Experience Platforms

We work with CMOs and Marketing Technology leaders on the future of their marketing and advertising. We help them drive substantially increased and measurable value by enhancing their marketing and media operating models, processes, technology platforms, and their use of supporting 1st, 2nd, and 3rd party data, analytics, creative and content. Working closely with clients and brands, we help them more effectively engage with - and market to – the full funnel of audiences and their existing set of identified customers.

Download our 2022 Global Marketing Trends report

Digital Commerce

We help clients define and realize their long-term commercial growth strategy through implementation and operation of global B2C and B2B platforms. Our differentiated and competitive data-driven customer experience enables our clients to connect with their customers through commerce, driving meaningful, positive, and brand-building outcomes.

Discover the next era of growth in digital commerce

Marketing & Commerce Operations

CloseContact, a leading Salesforce Marketing Cloud usage and implementation partner, is our Marketing & Commerce Operations team, as of March 1st, 2024. With more than 15 years of proven experience in data-driven communication and marketing automation in Salesforce Marketing Cloud (SFMC), we develop customer engagement strategies, implement marketing campaigns on the SFMC platform, and apply data science for marketing purposes, ultimately realizing successful one-to-one communication for our clients.

Read more about the acquisition news here

Get in touch

Jeroen Van Den Nieuwenhof

Jeroen Van Den Nieuwenhof


I have been a management consultant my whole career with 20+ years experience in Commercial Strategy, CRM, Sales force Effectiveness, Digital Marketing and Digital Transformation projects. I am the Of... More

Sudev Nath

Sudev Nath


Sudev leads the eCommerce practice for Deloitte in the Netherlands and has over 15 years of management consulting experience in Digital transformation, eCommerce strategy and Experience Platforms impl... More