The State of Generative AI in the Enterprise


The State of Generative AI in the Enterprise

Now decides next. Are Dutch businesses ready for Generative AI?

Explore findings from the Deloitte AI Institute's report tracking generative AI trends, business impacts, and challenges throughout 2024.

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About Deloitte AI Institute's report

Generative AI, exemplified by fast-growing tools like ChatGPT, is poised to significantly impact our daily lives and work, necessitating a comprehensive understanding and effective utilization of this technology by leaders. The swift evolution of gen AI emphasizes the need for timely and accurate information on its current advancements and future trends. Deloitte aids in this process by conducting regular surveys to track gen AI adoption and bring forth key insights to help decision-makers. This report shares findings from our first survey, carried out between October to December 2023, with responses from over 2,800 senior individuals across six industries and 16 countries. Our goal is to provide progressive insights that will aid in shaping your gen AI strategies.

Currently, Gen AI is at a turning point. Organisations are starting to recognise the potential of Gen AI, but do not yet see it as a growth catalyst. To drive business growth, organisations should consider Gen AI in combination with other AI and technology tools.
— Marc Verdonk, CTO Deloitte Netherlands

The State of Generative AI in the Enterprise | Deloitte Netherlands

Key findings in the Netherlands

  • There is considerable excitement about generative AI among tech leaders - 88% and C-suite and executive leaders - 66%, for the potential transformative impacts. Despite this some also felt uncertainty, possibly due to the rapid and complex nature of gen AI evolution. Impressively, over 70% of the Dutch respondents anticipate that generative AI will greatly transform their organization and industry within the next three years, with a third expecting substantial changes to occur imminently.
  • The survey revealed an unexpected level of confidence in generative AI expertise, with 36% of the Dutch respondents believing their organizations possess high or very high expertise. This could be attributed to the respondents being experienced leaders directly involved in AI initiatives. Nevertheless, given the rapid progression of the field, the validity of this confidence may soon be tested.
  • Current applications of generative AI are primarily geared towards improving efficiency and cost reduction, with 58% and 44% of Dutch organizations using AI for these purposes, respectively. Less emphasis is placed on strategic benefits such as fostering growth and innovation, yet those with higher AI expertise are beginning to shift their focus towards these areas. This pattern aligns with typical technology adoption trends.
  • Most surveyed Dutch organizations are making use of off-the-shelf generative AI solutions, such as productivity applications integrated with generative AI (72%) and enterprise platforms with integrated generative AI (60%). Fewer are using more specialized solutions like industry-specific software applications or customized open-source LLMs, reflecting the early phase of generative AI adoption.

The way we work, learn and collaborate is expected to change. To make the most of Gen AI and stay ahead, organisations need to redefine how they do business. Collaboration between organisations is essential to foster confidence in the responsible and widespread adoption of Gen AI and to manage risks appropriately. In addition, a strong focus on education and retraining people is crucial.
Stephen Ward, Partner Deloitte Digital

The State of Generative AI in the Enterprise | Deloitte Netherlands
  • Despite the high levels of confidence and excitement, many organizations are not sufficiently prepared to handle generative AI's challenges, particularly in talent, governance, and risk management. Around 30% of Dutch leaders felt inadequately prepared in these areas, indicating a significant gap that needs addressing as gen AI evolves.
  • While business leaders are generally positive about generative AI's potential business benefits, they are less optimistic about its societal impacts. Dutch respondents expect generative AI to centralize power in the global economy (60%) and increase economic inequality (62%). Additionally, 48% predicted a decrease in trust in national and global institutions due to the rise of generative AI tools.
  • Due to the unique risks posed by generative AI, a significant majority of Dutch leaders are advocating for increased government regulation (86%) and global collaboration (80%) around AI technologies. These results underline the growing understanding that the impact of generative AI could be too extensive for individual organizations to regulate on their own.

Read the full report

Looking ahead, organizations need to adopt an agile approach to generative AI, focusing on holistic deployment and continuous learning. Investing in platform capabilities to accommodate evolving AI models and managing AI-related risks will be crucial. As generative AI becomes more prevalent, creative customization will be key to maintaining a competitive advantage. Addressing talent acquisition and development, along with proactive risk management, will be paramount. For a deeper understanding of AI trends, their business impacts, and how to navigate through 2024, we invite you to read the comprehensive report from the Deloitte AI Institute. Stay ahead of the curve - read the report today!

Read more about Europe specific AI insights here!

For Global AI insights read here!

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