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Voice of the workforce in Europe
Understanding the expectations of the labour force to keep abreast of demographic and technological change
Building on the conversation about the changing landscape of work, the workers have now spoken. The European Workforce survey has amplified their opinions, with more than 15,000 responses from ten European countries.
Living a long life can bring great rewards, but our stretching lifespans also bring new concerns: Careers are getting longer but the shelf life of acquired skills is getting shorter. Employers who fail to welcome and engage a broad spectrum of workers, encourage their training, and manage alternative working arrangements risk being left behind in the market. These are some of the emerging issues highlighted in the Deloitte European Workforce Survey, as described in the report Voice of the workforce in Europe. The survey’s aim was to broadcast Europe’s ’voice of the workforce’, examining workers’ attitudes and views to see how closely they match the real picture.
Trends shaping the new normal
Two megatrends are changing the landscape of work, and either could spell an imminent labor shortage without an immediate solution (figure 1). First, young people are starting work later and a significant part of the extant workforce is approaching retirement age. This could lead to a gap of more than three million workers in the EU15 countries over the next five years.
Second, new digital technologies are leading to new business competitors, but also to changes in what roles will remain and who is skilled and available to fill them. Companies that do not rethink their structure and management skills risk being left behind in the market.
The survey responses described in the full report point to five steps leaders and policymakers can follow to recruit and maintain a stable workforce:
- Take advantage of longer careers. As the composition of the workforce tilts toward a more senior demographic, it’s vital to see older workers as a useful pool of talent.
- Engage and motivate a broader workforce. To improve performance, cater to the discrete priorities of an ever-more diverse labor pool.
- Shape strategies for alternative career models. To remain competitive, companies are striving for agile structures and a broader network of workers outside the company boundaries. Find out which types are willing to adapt and fill the gaps.
- Promote lifelong learning. With careers spanning several decades, workers need guidance to retrain and learn new skills relevant for the future.
- Send a wake-up call about technological change. Workers need a reality check about the advent of technological change, and support as their jobs evolve accordingly.
Career longevity and flexibility
Despite the increase in retirement-age workers who choose to keep working, companies have not widely acknowledged this as an asset—one that can help counteract skill shortages. Companies hungry for skills and flexibility should take advantage of the ageing workers, who are spending more years in good health, remain motivated and satisfied, and are more open to accepting work that is not full-time/permanent.
There is a moderate interest in less-traditional working arrangements, and not just from ageing workers. Seven percent of survey respondents consider a portfolio career—a mix of part-time, contract work and self-employment—an ideal arrangement.
Motivation and rewards
Keeping any type of worker motivated can make a tremendous impact on the financial success of companies. However, what workers value and require changes over time and among employee groups. Business leaders must become familiar with these shifting preferences and needs among workers of all ages, in the interest of attracting and retaining talent.
Perhaps not so surprisingly, given the economic and political uncertainty felt in many countries, workers across Europe rated ‘job security and stability’ and ‘remuneration’ as priorities for feeling motivated. But other priorities may not be so obvious; more than 80 percent of respondents value being trusted by colleagues (especially among older respondents), clear definition of responsibilities, and competent leadership.
Skills for the future
In addition, the under-35s are more likely to value the possibility to broaden their skills, which is critical: To be able to align with evolving job requirements over longer careers, they need to keep learning through their entire life—acquiring and updating not just technical skills but soft skills such as communication, teamwork and problem-solving (figure 2). Companies should offer clear encouragement to update and reskill, and public institutions need to adapt education infrastructure to accommodate technological change.
Are you eager to learn more about the the workforce’s desires and needs? Please contact Ronald Meijers or Sarah Rogers directly via the contact details below.