Navigating the abundance of products and nutritional choices during a simple stroll through the supermarket can be a daunting task. Jumbo Foodcoach simplifies this process, by helping you swap your favorite product or ingredient for a healthier alternative.
Based on a nifty algorithm, Foodcoach offers personalized nutritional advice, allowing you to shift towards a healthier, more balanced eating pattern.
Together with Jumbo and a team of nutritional scientists, we developed a first protoype of Foodcoach. This prototype was tested by football club PSV and the cyclists of Team Jumbo-Visma, while they competed in the Tour the France (2021). It’s where TV-crews actually captured Jumbo-Visma cyclists scanning buffets, app in hand.