Real Estate Trends 2020: Blending the digital with the physical to augment tenant experience

Article

Real Estate Trends 2020: Blending the digital with the physical to augment tenant experience

On the cusp of a digital transformation

The commercial real estate (CRE) industry, which largely operates at the intersection of the physical real estate space and its users, appears on the cusp of a digital transformation. Tenants and end-users are largely looking forward to doing more with the physical space. They are increasingly looking at innovative and personalized technology-enabled experiences.

Yet, a majority of respondents of Deloitte’s recent global survey of 750 CRE executives don’t consider digital tenant experience a core competency. Only 38 percent of the CEO respondents consider digital tenant experience a core competency of their company, which is the lowest amongst the various C-suite respondents. However, it could be imperative for CRE companies to prioritize tenants’ and end-users’ needs given the increasing influence of technology on customer preferences. How are companies digitizing tenant experience?

Click the download button to read the full report. To learn more about Deloitte Real Estate Services, find our brochure here or contact Loes Bierenbroodspot or Henk de Graaf directly (information below).

Blending the digital with the physical to augment tenant experience
Did you find this useful?