Real Estate Trends 2020: Blending the digital with the physical to augment tenant experience has been saved
Real Estate Trends 2020: Blending the digital with the physical to augment tenant experience
On the cusp of a digital transformation
The commercial real estate (CRE) industry, which largely operates at the intersection of the physical real estate space and its users, appears on the cusp of a digital transformation. Tenants and end-users are largely looking forward to doing more with the physical space. They are increasingly looking at innovative and personalized technology-enabled experiences.
Yet, a majority of respondents of Deloitte’s recent global survey of 750 CRE executives don’t consider digital tenant experience a core competency. Only 38 percent of the CEO respondents consider digital tenant experience a core competency of their company, which is the lowest amongst the various C-suite respondents. However, it could be imperative for CRE companies to prioritize tenants’ and end-users’ needs given the increasing influence of technology on customer preferences. How are companies digitizing tenant experience?
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