Real Estate Trends 2020: Conversational Artificial Intelligence for Real Estate clients

Analysis

Real Estate Trends 2020: Conversational Artificial Intelligence for Real Estate clients

A game-changer for real estate customer services and related ecosystems

The entire real estate sector is facing significant disruption as new technology, and numerous digital offerings change the way people live, work and socialize. High-quality and real-time customer services constitute a considerable challenge. How can Artificial intelligence help your organization?

The digital customer experience for Real Estate

Today, expectations regarding customer service experience drive by the standards of the big technology firms. Personal contact is no longer the major relevant success factor in many processes. Instead, it’s easy and straightforward contact channels, 24/7 availability, fast response times, and a low error rate. Service desk automation and conversational AI can enable organizations to design and deliver an experience that provides this value to the client. In the future, add-on services like these will make the difference in real estate just like they do in online retailing.

Conversational AI in Real Estate

What can a virtual assistant do for you?

With applied conversational AI and intelligent automation, a wide range of proper and easy-accessible communication channels becomes available (web, app, voice, smart speakers, smartwatches, etc.). They all provide a much lower barrier to customer connection. Additionally, as digitalization enables you to utilize better and leverage your customer service resources, subject matter experts can take care of more extensive and value-added tasks. At the same time, virtual assistants work on simpler client incidents. There are opportunities for quick wins in this sphere, especially where there is little diversity, no sensitive client data to manage.

Don’t get left behind with AI

Remember, virtual assistants will influence your customer service no matter if you or your competition implement them. And even though conversational AI has already entered the market, implementation has typically not been treated as a multi-domain operation across the entire real estate industry. Within the real estate industry, just a few organizations, especially in housing, have started to realize the benefits of conversational AI. As of now, most of the existing conversational AI services lack maturity or scalability, a reason being the practical depth of the real estate ecosystem, the diversity of specifications, and weak process alignments. This often leads to bad user experiences, forcing businesses to rebuild their solution on a better-suited technology platform and with a heightened focus on business requirements.

Why is AI the future of customer service?

Having a suitable conversational AI platform and intelligent service offerings in place is the only way to further sustainable and prosperous digitized customer service. Of course, solution implementation is just the first step. Implementing conversational AI and virtual assistants to your clients is not a one-off task but a continuous activity. It requires a robust monitoring and analysis of all interactions in a professional digital service setting that is optimized for the world of AI. This way, continuous improvement becomes possible, which will ensure sustained service excellence and the overall success of your enterprise.

More info

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