Switching behavior between phone brands of the Dutch 2014

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Switching behavior between phone brands of the Dutch 2014

Sneak preview of the Global Mobile Consumer Survey the Netherlands Edition

On the 18th of November the Global Mobile Consumer Survey 2014 (GMCS) the Netherlands edition will be published. If you cannot wait any longer, here are some preliminary results. In her blog Nadieh Bremer digs deeper in the results of the GMCS and asks herself: ‘How have the Dutch moved between their previous and current phone brand?’

While almost everyone in the Netherlands has a phone, many consumers switch to a new phone whenever their contract allows it. But how do people switch? And how does this differ per brand? To understand the complete flows of people switching phone brands (or staying loyal) we have analyzed the connection between the respondent's current and previous main phone brand by visualizing the data in a Chord Diagram.

Do you want to more about the switching behavior between phone brands of the Dutch? Dig deeper in the results of the upcoming Global Mobile Consumer Survey 2014 the Netherlands edition and explore the use of chord diagrams in the blog '
Switching behavior between phone brands of the Dutch'. 
 

Insights from the 2014 Global Mobile Consumer Survey

When studying the flows between brands, we can come to several interesting conclusions:

  • Apple and Samsung are capturing users from mainly Nokia and Other.
  • HTC is acquiring users from Nokia and LG, yet losing users to Samsung and Huawei.
  • Huawei stands out as a new brand that is gaining small numbers of users from all brands, particularly Samsung. Huawei reported 120% growth in handset shipments in Europe[1] and has become the 3rd brand in worldwide shipments, leaving Nokia, HTC and LG behind.[2]
 

Comparing 2014 to last year's results

Since this is the second year a Chord Diagram has been created from the GMCS data, we can compare the years to find changes that have occurred since last year. Curious about the developments in time?

On the 18th of November the actual Global Mobile Consumer Survey 2014 the Netherlands edition will be launched, shedding light on what drives consumers to choose, connect and use their mobile devices.

(1) http://www.zdnet.com/huawei-sees-massive-handset-growth-outside-china-7000032074/
(2) IDC 2014 Weighted Base: All adults 18-75 who have a phone or smartphone (n=1846)


Know more?

Would you like more information about the Global Mobile Consumer Survey report? Please contact Patrick Steemers via +31 (0)88 288 5892.

Global Mobile Consumer Survey 2014
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