The Nordic data cut is part of Deloitte’s Global Mobile Consumer Survey, a multi-country study of mobile phone users around the world. The 2019 study comprises 44,150 respondents across 28 countries and six continents.
Data cited in this report are based on a nationally representative sample of consumers aged 18-75 in Sweden (1864), Norway (976), Denmark (1095) and Finland (1066). The sample follows a country specific quota on age, gender, region and socio-economic status. Fieldwork took place during July 2019 and was carried out online by Ipsos MORI, an independent research firm, based on a question set provided by Deloitte.
This brief report provides a snapshot of some of the insights that the survey has revealed. Additional analyses such as: Use of mobile phones at work, virtual reality, wearables/fitness tracking, smartphone brands and secondhand phone market are available upon request.
Results for other countries are also available on request.