The food value chain

What next for global food production? Boosting land productivity in the emerging world, which will require several things to take place. 

While change in emerging markets is dramatic, the developed economies are also experiencing a shift in consumption patterns. Modern North American and European consumers are more health conscious than ever before. They are worried about the content of their food, its origin, freshness, and safety.

These consumers are increasingly concerned about the sustainability of food production and its impact on the environment. Modern farming techniques, such as genetic modification, are being debated and are often perceived as negative. Buying local and the organic food movement are growing trends that have taken hold with the modern consumer.