Achieving assurance of supply in an omni-channel


Transforming the Customer Experience

Presentations from Geraldine McBride and Joe Pine as shared at our lunch event on June 5 2015.

Geraldine McBride: The Digital Revolution

New Zealander Geraldine McBride is a former CEO and President of several regional divisions of SAP (North America, Asia Pacific, Australia New Zealand), and senior Vice President and Global Head of Applications and BPO (cloud mobile and outsourcing services) for Dell.

In 2013, Geraldine founded MyWave - a CMR (customer managed relationship) technology platform which turns traditional CRM on its head by putting the customer in control of getting personalised experiences anytime, anywhere, on any device.

In addition to her role as CEO of MyWave, Geraldine holds a number of public company director appointments. These include National Australia Bank (NAB), Sky TV and Fisher & Paykel Healthcare.

B. Joseph Pine II: The Experience Economy

Joe Pine is an internationally acclaimed author, speaker and management adviser.

Mr. Pine and his partner James H. Gilmore recently wrote Authenticity: What Consumers Really Want. This book, named one of the top ten business books of the year by and featured in a cover story in TIME Magazine on “Ten Ideas That Are Changing the World”, provides a way of thinking about authenticity in business plus a set of tools and techniques for rendering authenticity in any company. It follows the best-selling The Experience Economy: Work Is Theatre & Every Business a Stage, which demonstrates how goods and services are no longer enough; what companies must offer today are experiences.

Mr. Pine also wrote the award-winning Mass Customization: The New Frontier in Business Competition.

Mr. Pine has addressed the World Economic Forum and is a Visiting Professor at the University of Amsterdam, and a recurring guest lecturer at the MIT Sloan School of Management.

Click here to see a list of Mr. Pine’s books available on

The Experience Economy
Did you find this useful?